"Living and working in a world where health, animal welfare, the environment and workers rights are put before profit" is the Friendly Soap mission!
Geoff Kerouac and Rob Costello are the founders and co-owners of Friendly Soap, an ethical manufacturer of vegan soap, shampoo and shaving bars. The two close friends started their soap company in 2008. Today, they take a very hands-on approach to running the business, and they employ around 22 people in a variety of roles, including manufacturing all of the company's products.
Along with the quality and performance of its wide range of products, Friendly Soaps solid ethical credentials are one of the big attractions for its many UK and international customers. All products are vegan, cruelty-free and packaged using recycled and recyclable materials, while every team member is paid more than the living wage, with a company wide profit share scheme in place. Every aspect of Friendly's manufacturing process is squeaky clean too, from the meticulous sourcing of ingredients right through to low-energy production methods.
The company's expansion has been encouragingly rapid, a sure sign that it really is possible to run a successful business in a way that is responsible and sustainable.
Friendly Soap holds many accreditations:
Living Wage Employer accreditation - https://www.livingwage.org.uk/
All products are registered with Cruelty Free International/Leaping bunny program - https://www.leapingbunny.org/
All products are registered with The Vegan Society - https://www.vegansociety.com/
Fair Tax Mark - https://fairtaxmark.net/
They have been awarded an Ethical Consumer Best Buy Label
Friendly Soap also do lots to give back!
They also have responded to requests for financial support to local youth/creative projects including:
They also donate lots of soap (Boxed & Offcuts) to local food banks, Refugee shelters and other charities that want to use soap to help raise funds with raffles/competitions etc.
“Our presence on the Beyond Bamboo platform is a way we can reach out to conscious consumers. Its important to us that we make our products easily accessible on the independent high street and online with ethically driven websites”
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