We spoke with Tim Molony from Full Circle to find out why he created the brilliant Eco Conscious Festival Kit.
What led you to designing a water free Eco Festival Survival and Hygiene Kit?
I used to attend a lot of festivals when I was younger and would never take my home toiletries, I’d always buy cheap single-use plastic throw away bits that I’d used and leave at the festival and I would more often than not forget something in the rush which is pretty annoying, so I had the idea to create a pack like ours but never got round to doing it, fast forward 15 years and the whole eco/sustainability movement really gathered pace, there were those shocking pictures of the carnage left behind at Reading and Leeds festivals so my wife and I started to do some research in to festival hygiene packs and the only ones available were cheap single use plastic which festivals don’t want and are trying to discourage so Full Circle was born!
The reason we went waterless is so our customers can wash from the comfort of their tent without the need to visit the showers which is something I always hated doing at festivals, also the reality is with most festivals they are held in fields that most of the year house cows and sheep so all water is transported in and disposed of at huge financial cost and environmental cost to the festival and surrounding area, with our pack there is no need for water so huge benefits to the festival goer, the festival and the environment.
We did a customer survey following our first season to truly see how customers were using the pack, if it was being used as we’d hoped and thus having the positivise impact on the environment, pleased to say that it was a resounding yes with:
• 100% of customers saying they felt it reduced their festival waste
• 88% of customers felt it reduced their water consumption
• 99% said they would buy again or recommend to a friend
• 97% rated the pack 5*
What festivals and other events have you worked with in the past?
We’ve only had 1 full season in 2019 due to Covid but had a great season working with some big festivals: 2000Trees, Archtangent, Wychwood, Cornbury, Camp Kerala at Glastonbury, Deershed, Big Love, Bluedot, Kendall Calling, Wheels & Fins, Belladrum Tartan Heart, Cambridge Folk Festival.
We also worked closely with Mini Electric supplying 350 packs for the launch of their electric car in Lisbon, feedback was so good that they then started to buy packs for the various dealer open days but then Covid hit and the dealerships closed.
What else would your kit be handy for?
We’ve supplied a lot of outdoor camping shops, our pack is perfect for weekends away, glamping, explorations, walkers, mountaineering, Duke of Edinburgh, cyclists, staycations. We know of customers who have taken one to Everest Base camp, climbed Kilimanjaro, canoed down the Yukon River, tracked plastic down the Amazon… Basically anything outdoors whereby you are staying over and are conscious of the environment.
How does your company give back to your local and global community?
We regularly organise/host beach cleans and donate proceeds from every pack to Charity; water who are an amazingly forward thinking charity founded by Scott Harrison, they fund water projects around the world, our aim to fund as many community water projects as possible over the years ahead.
