WATERLESS BEAUTY - GOOD FOR US AND GOOD FOR THE PLANET!

What do you know about Waterless Beauty (or as its called in the business ‘Anhydrous’)? 

What does ‘Anhydrous’ mean and why its good for beauty products?

Simply put, anhydrous is a substance that contains no water. When it comes to beauty, anhydrous products are those that are water-free.  When you remove the water, you can produce more highly concentrated formulas, which means lighter applications of a product with the same amount of oomph. In other words, a little goes a long way. What’s more, this smaller footprint requires less packaging and reduces transportation costs.

Most beauty products contain anywhere from 70-80% water, with shampoos, gels, and toners edging closer to 95%.

A quick scan of your beauty products ingredients list will prove this point, listing water (or aqua) as one of the first ingredients. This means that the product/s are going to be diluted and watered down. Water has reigned supreme as an additive because it’s both an affordable and neutral ingredient—it can be added to virtually any product without concerns over skin reactions. However, H2O does promote the growth of microorganisms, which means that preservatives must be used, raising questions, particularly within the clean beauty community, over potential negative impacts. Waterless enthusiasts will also argue that water actually dries out the skin, taking natural oils away as it evaporates. The benefits of an anhydrous product is, when you remove the water, you can produce more highly concentrated formulas, which means lighter applications of a product with the same amount of oomph. In other words, a little goes a long way. What’s more, this smaller footprint requires less packaging and reduces transportation costs.

Water is a precious resource – climate change, and the more extreme weather that comes with it, means that water supply is becoming more unpredictable than in years gone by.

Clean, fresh water is a limited resource, with all the severe droughts happening in the world, the limited supply of fresh water is becoming one of our most valuable resources.

While almost 70% of the Earth is made up of water, many parts of the world suffer from clean water shortage. Conserving water is important because it keeps water pure and clean while protecting the environment. Only 2% of the Earth’s fresh water supply is locked in ice caps and glaciers, while 97.5% of the earth’s water is saltwater.