Ethical consumerism is booming. In the UK it reached record levels in 2019 at £98 billion. You’d think that for ethical and sustainable businesses this would be great news – and in many ways it is, but there is a downside. With so many companies jumping on the sustainability bandwagon, there is an increasing amount of greenwashing. This is making it harder and harder for the genuinely sustainable companies to stand out and be noticed, and, in turn, almost impossible for consumers to be sure that what they are buying is truly ethical and sustainable. What may look ‘green’ on the surface, could have unethical supply chains or additional ingredients that are not sustainable – and who decides what is green anyway?

Read the full article in The Green Familia here